Amherst German Christmas Market

Vendor Application

Our German-style Christmas market or “Weihnachtsmärkt” is an outdoor Christmas market and craft fair, inspired by the Christmas markets originating in Germany in the Middle Ages. There was a smaller debut version of this event in 2019 with great success; we estimated 2,000 attendees, many reporting they drove from out-of-state to be there! We are planning an even bigger and better event this year!

This event will take place Dec. 10, 2022, 10:00am-7:00pm (rain or shine), with vendor tents on the Amherst Village Green and food trucks alongside on closed streets. We will host live musical performances, Santa Claus, festive light displays, a Christmas tree contest, and more… This is a free event, and all are welcome!

“Amherst German Christmas Market” is a new non-profit with the singular goal of bringing foreign culture and Christmas fun to Amherst and all who attend.

Here are a few examples of German-style Christmas markets in other locations. We hope to draw inspiration from these events and continue to develop our annual event.

We want to make this a unique and memorable event! In doing so, we ask that vendors help create a festive Christmas (and if possible, European) atmosphere. Please decorate your tent to show Christmas cheer! Depending on availability, we may be able to loan a garland of greenery with white lights. We are happy to share ideas for tent decorations. Google “German Christmas Market Vendor Stands” to see more images.

For general vendor advice/information – the Facebook group “Vendor Display Inspiration & Tips” is very helpful!

Please note: we reserve the right to remove offensive content/vendors that do not fit with the family-friendly Christmas environment. If you have any questions, please contact

As a vendor, please promote this event to the best of your ability- post on social media, share our official Facebook event, distribute flyers, etc.